For some clients, there is a need for a complete, comprehensive marketing and public relations campaign. For other clients, it may be a single copy writing project, developing a new logo, defining a company fact sheet or backgrounder, reviewing an internal marketing campaign, writing a press release or planning an event. Whatever your need, we can put together a customized package of services to give you the best return on your investment.

Marketing Strategy - We develop strategic, targeted campaigns that not only reach the right audience, but set you apart from the competition. We'll help define what makes your business unique so your communication efforts are successful. However, not every communication activity is a good fit for every business. We'll take time up-front to identify the right mix of communication activties that leads to the best growth potential.

Services include:

• Market Positioning
• Key Message Development
• Communication Plans
• Marketing Plans
• Marketing Collateral: Logo, Website, Brochures, Letterhead and Business Cards

Client Branding - It's insufficient in this day of mass media to simply rely on your company name. Now, more than ever, it's critical to let your current and potential customers know who you are and what you can provide them. They need to hear why your company is the right choice to solve their business problems.

Services include:

• Brand Research and Analysis
• Brand Development
• Map Branding to Strategic Marketing Campaigns

Social Media - Like traditional media, it's important to stand out from the online chatter with a message that's fresh and relates to your audience. We consult with you to put together a workable strategy that generates results. New and rapidly changing forms of communication like blogs, Twitter, LinkedIn and Facebook posts are only as good as their content, so we'll make sure you say something compelling that reaches the right audience.    

• Social Media Recommendations
• Social Media Account Setup and Management
• Social Media Research and Monitoring

Media Relations - Many marketing and public relations firms take a one-sided approach when contacting media, which reduces the effectiveness of the message and leads to unhappy media staffers. We believe it’s important to form a two-way communication link with reporters, producers and editors. In this way, we know how to position your message to the type of stories they’re covering and the trends they’re following to ensure their interest. We take the time to develop your distinctive story to give them the scoop they want and need to reach your target audience.

• Press Kit Development and Writing
• Press Release Development and Writing
• Speaking Engagements
• Media Follow up
• Media Training

Event Management  - Our team can assist you with full-scale event development, planning and promotion for product launches, new business openings, seminars, trade shows and conferences. We know that staging a successful event is all in the details. From defining a unique theme, selecting a delicious menu and targeting the right audience, to ensuring professional photography is available for commemorating the event, we make sure you host a memorable affair. 

Copy Writing - Focused, audience-specific copy isn't about what you like, it's about what will speak to your audience. And it's not enough just to say it: you need to say it with impact to make it memorable. We write persuasive copy that gives you credibility, sets you apart from the competition and helps attract new customers to grow your business and your bottom line.

Services include:

• Website Copy
• Internet Direct Marketing: Sales Letters, Autoresponders, Landing Pages, Web Banners, Product Promotions, E-mail and Web Marketing 
• Brochure Copy
• Byline Articles
• Press Releases
• Case Studies
• Edit Client-generated Material